Yahoo Management

If you have an advertising program that utilizes Yahoo Search Marketing it is important to conduct active program management to match your competition and make sure you are getting the greatest return on your invest. The Yahoo PPC Management Program addresses the following areas of your campaign:
  1. Your campaign organization including your ad groups and the intentions of each ad group
  2. The keywords in each ad group
  3. Your bid prices on each keyword
  4. Your ad copy
  5. Your analytics tracking
Without active management of these areas of the campaign you could be wasting money unnecessarily on keywords that are not providing positive ROI. 
If you have a Yahoo Advertising campaign, please contact us below for a free evaluation on how we could improve your ROI through active management. 
If you would like to setup a new PPC advertising campaign, please review our PPC Management page for more information on the services available.

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Testimonials: Easy Enough for Any of Us to Use

Northstar has helped us simplify our website business processes. We used to manually maintain our corporate website. It wasn’t a task that could be easily shared or taken over by another company. Northstar came up with a simple way to effectively manage the website that any of us can use. The tool allows us to visually make changes to the web site instead of creating, testing, and uploading the HTML code ourselves. Everything happens within the tool and is posted to the Web immediately. The second project was to streamline the process of us sharing files with clients and clients sharing files with us. We began running into problems sending updated programs, due to file sizes or companies restricting types and sizes if incoming emails. The thought of burning a CD and sending in the mail was not the best solution. Northstar put together a secure system that again is easy enough for any of us to use.
Rick Yaksich
CTO, LDB Consulting