Settting up an AdWords campaign requires full knowledge of the search marketing tool along with specialized knowledge on how to beat the competition.
Google AdWords is capable of driving the largest amounts of high quality traffic of any PPC tool on the web, but without a proper setup, you can end up spending large amounts of money on non-performing keywords and bidding improperly.
Our setup process includes the following:
- Consultation on your search marketing goals
- Development of the campaign structure with associated ad groups
- Development of master keyword sets to each ad group
- Writing ad copy
- Assigning bid prices to keywords
- Assigning match types to keywords
- Applying filters to your web analytics software to generate meaningful performance reports.
This forms the foundation for a successful campaign, but it is important to remain active in the tool even after you put the campaign live by using our AdWords Management. We will actively continue to update your keyword lists, update your ad copy and manage your bid prices.
For more information please fill out our form below.