Adwords Optimization

If you have an existing AdWords campaign that is not showing you particularly high performance, our AdWords optimization is for you. Millions of AdWords customers use the tool and don't generate a particularly high ROI. Regardless, they still continue to bid into the tool because it becomes a primary source of revenue for the company. We can help to improve the ROI on your AdWords campaigns.
Our optimization efforts touch on all major areas of the campaign. 
  1. The keywords you are bidding on. (Our efforts focus on long tail keyword targets, for more information, see the PPC Management page. 
  2. The way that you have your keywords grouped (we can sometimes group your keywords into section that make it easier to track and report on performance.)
  3. The copy in your ads. (We can employ techniques such as dynamic keyword insertion and rewrite portions of your ads to improve click thru rates and raise your quality scores, getting you higher placement on the Google search engine result pages for a lower price.)
  4. Your match types. (Match types you are using can help to improve ROI on a campaign. By setting up filters to see what actual terms are triggering your clicks we can fine tune your spend to focus on targeted items.)
For more information on how we can improve the performance of your PPC advertising campaign please fill out the form below.

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Testimonials: Easy Enough for Any of Us to Use

Northstar has helped us simplify our website business processes. We used to manually maintain our corporate website. It wasn’t a task that could be easily shared or taken over by another company. Northstar came up with a simple way to effectively manage the website that any of us can use. The tool allows us to visually make changes to the web site instead of creating, testing, and uploading the HTML code ourselves. Everything happens within the tool and is posted to the Web immediately. The second project was to streamline the process of us sharing files with clients and clients sharing files with us. We began running into problems sending updated programs, due to file sizes or companies restricting types and sizes if incoming emails. The thought of burning a CD and sending in the mail was not the best solution. Northstar put together a secure system that again is easy enough for any of us to use.
Rick Yaksich
CTO, LDB Consulting