Once you have a sucessful Google AdWords setup complete, it is time to move towards AdWords program management. The management of an AdWords campaign includes:
- Watching your analytics software to identify low and high revenue areas of the campaign.
- Building out high revenue areas of the campaign
- Selectively scaling back low revenue areas of the campaign
- Actively managing keyword bid prices
- Continuously updating ad copies to match changes in your industry, website and company.
Setting and leaving an AdWords campaign will likely give you a poor ROI and not allow you to realize it's full potential. As the campaign runs longer and longer, we are able to collect more useful data and make more and more intelligent, data-driven decisions on how to improve performance and raise return on ad spend.
For more information on how we can assist with AdWords management please fill out the form below.