Adwords Management

Once you have a sucessful Google AdWords setup complete, it is time to move towards AdWords program management. The management of an AdWords campaign includes:
  1. Watching your analytics software to identify low and high revenue areas of the campaign. 
  2. Building out high revenue areas of the campaign
  3. Selectively scaling back low revenue areas of the campaign
  4. Actively managing keyword bid prices
  5. Continuously updating ad copies to match changes in your industry, website and company. 
Setting and leaving an AdWords campaign will likely give you a poor ROI and not allow you to realize it's full potential. As the campaign runs longer and longer, we are able to collect more useful data and make more and more intelligent, data-driven decisions on how to improve performance and raise return on ad spend. 
For more information on how we can assist with AdWords management please fill out the form below.

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Testimonials: Easy Enough for Any of Us to Use

Northstar has helped us simplify our website business processes. We used to manually maintain our corporate website. It wasn’t a task that could be easily shared or taken over by another company. Northstar came up with a simple way to effectively manage the website that any of us can use. The tool allows us to visually make changes to the web site instead of creating, testing, and uploading the HTML code ourselves. Everything happens within the tool and is posted to the Web immediately. The second project was to streamline the process of us sharing files with clients and clients sharing files with us. We began running into problems sending updated programs, due to file sizes or companies restricting types and sizes if incoming emails. The thought of burning a CD and sending in the mail was not the best solution. Northstar put together a secure system that again is easy enough for any of us to use.
Rick Yaksich
CTO, LDB Consulting